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#1 Money Machine

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Posted 06 April 2012 - 03:24 AM

I hope this is the correct place for this question.... What are some helpful hints to wording your sell ad/ product you are selling? Any ways to enhance your descriptions? Like when you're selling a car or something, how to describe it, but not lie about it, but not be bland? Thanks

#2 Hawari

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Posted 13 April 2012 - 05:42 PM


Dear Money Machine,

How and what you write depends on who you intend to sell to. Identifying your target audience is the first step in writing good product descriptions. If the product is a sleek mobile phone, your target is probably the trendy and youthful crowd. This group spends lavishly, and yet is discerning enough to seek quality products. Here your focus should be to make your page look flamboyant, but at the same time, don't lose sight of the key features of the product. In contrast, selling a prescription medication is a different story altogether. The target audience will likely be mature adults who will surf for key information on the product, such as composition of the ingredients, therapeutic action and any side effects. The tone of the product descriptions that sell such an item has to focus more on usefulness of the medication than on robustness of the text. Though your description will be informative and not flashy, you still need to spotlight the key attributes of the medication to make it stand out among the competition.

Thanks

Hawari


#3 Brian Snipes

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Posted 09 May 2012 - 09:56 PM

View PostMoney Machine, on 06 April 2012 - 03:24 AM, said:

What are some helpful hints to wording your sell ad/ product you are selling? Any ways to enhance your descriptions? Like when you're selling a car or something, how to describe it, but not lie about it, but not be bland?

First off, you want an introduction that will catch someone's eye.  Think of something that would make you want to continue reading.

As far as ways to enhance your descriptions, the way I find words is by going to an online thesaurus.  The thesaurus is an excellent tool for a marketer, especially a blogger so you're not constantly using the same wording over and over.




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